About Inkfluence
Elevate Your Business With Effective Copy That Engages
Undeniably, all types of writing aim to leave an impact or influence. Similarly, Inkfluence, symbolises writing or content creation that significantly impacts the intended audience. The company's name, “Inkfluence”, was thoughtfully crafted from a portmanteau of two words: “ink” and “influence.” At Inkfluence, the team believes in the power of words to inspire, inform and connect. Further, in line with the company’s mission to empower clients with compelling write-ups that meet their goals and expectations, the team is committed to delivering customised content that makes a difference to them.
The logo is registered as a trade mark (TM). It combines elements of ink, creativity, and influence, making it suitable for the name “Inkfluence”- a business related to art, writing, and design.
The colour of the logo is deep blue and dark grey. The serene blue colour, known for its calming effect on the eyes and senses, is a key element of our logo. It is also often associated with trust, depth, stability, and reliability—a quality that we as a company strive to convey to our clients and other stakeholders, creating a sense of relaxation and assurance. The meaning of grey is usually related to practicality, efficiency, timelessness, classic and seriousness. Grey adds to the sense of calm of the colour blue. Grey reflects intellect, objectivity, maturity and strength.
The dot of the letter “i” in ‘inkfluence’, represents the "ink" part of the brand name, emphasising creativity and artistic expression as the core medium for many creative pursuits. The quill feather, a symbol of influence and communication, is a powerful representation of our brand. Its presence in our logo inspires creativity and artistic expression, while the calligraphy font adds a touch of chicness and sophistication, evoking a sense of inspiration and admiration. Overall, the logo signifies the power of words and ideas—to influence—which is central to the concept of Inkfluence. It is memorable and versatile and conveys a sense of artistic authority and influence.
